PRIDE Charity Campaign 2025

In 2025 we continued our PRIDE charity campaign and this time we raised money for Mieli Mental Health Finland. The funds were directed towards mental health aid for children and teens. If you're still unfamiliar with them, Mieli ry promotes mental health awareness and provides many kinds of mental health support and help from crisis helplines and counselling to educational materials and mental wellbeing here in Finland.

Unfortunately mental health aid has suffered drastically in Finland due to government budget cuts in the recent years. It's harder and takes longer to receive mental health aid and counselling, and due to everything else that's also going on, especially children and teens are suffering with mental health problems more than ever. That's why this year we decided to direct our charity towards mental health aid.

The CUTIES PRIDE Collection was the center of this charity campaign once again, and for each CUTIES PRIDE - item that was sold we donated 1 € for Mieli ry. In total we raised 1412,00 € for charity - a huge thanks to everyone who bought our CUTIES PRIDE items!

We have not yet decided on the continuation of our charity for the new year, but if it's financially possible, we would like to create at least some sort of campaign closer to the summer. If you have any suggestions, don't hesitate to leave a comment or send us a message!

And finally, we would like to thank everyone who contributed to our PRIDE Charity in 2025

Without all of you, we wouldn't have gotten this far again. Thank you!

You can read more about Mieli Mental Health Finland from their website and you can find support and help here.

- Aliisa