PRIDE Charity Campaign 2024

This year we did our first charity campaign ever!

I wanted to create a Pride-themed collection, but I also wanted a part of the proceeds to be donated to charity. Since the collection was to be Pride-themed, for our first charity I chose SETA ry - the main LGBT-rights organization in Finland. The money that would be raised would support all of the work that SETA ry does in Finland: LGBT-support, education and political campaigns, human rights and equality.

The CUTIES PRIDE Collection was created for this purpose and the popularity of this collection surprised me completely! I decided that for each CUTIES PRIDE -item that was sold we would donate 1 € for SETA ry. It's time to reveal our grand total for this year:

We raised 1459 € for SETA ry!

I think it's safe to say this charity campaign was a huge success and I'm so proud of all of us - me and all of my lovely customers and business partners!

Since the campaign was such a huge success I have decided to continue the CUTIES PRIDE -series and new items will be added to the collection next year. Our charity campaign will also continue, and we are delighted to say that for our 2025 charity we have chosen Mieli ry - promoting mental health and preventing mental health issues in Finland. Read more about Mieli ry here!

Last I would like to thank everyone who contributed to our PRIDE Charity in 2024

Without all of you, we wouldn't have gotten this far. Thank you, from the bottom of my heart!

This is our last blog post for this year. We will have a small holiday break on December 24th to December 26th and resume normal business operations starting from December 27th.

Merry Christmas everyone!

- Aliisa