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Check out our newest arrivals!

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How it all started...

Classic Deer Skull Keyring

This keyring design is what started the whole Niramuchu brand and the word “classic” in the name is a reference to how it all began in 2019:

My first product line of floral decorated animal skulls that became my flagship designs.

In particular the deer skull design was so popular, it ended up becoming the brand’s logo and continues to be one of our most popular and best selling designs in various product formats.

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Celebrate Pride with us!

For each sold CUTIES PRIDE item we are donating 1 € to SETA ry - the main LGBT rights organization in Finland.

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One woman behind the products

Hey there!

I’m Aliisa Matthews, the Finnish-British self-taught artist behind the brand.

I’m a woman with a vision to build a brand that looks like me and presents the opportunity to pour my creativity into something everyone can enjoy.

The artwork and designs are heavily inspired by Japanese pop culture and street fashion, alongside more dark and gothic themes and concepts.

The product lines concentrate on jewellery and accessories as well as more traditional print products such as stickers and postcards.

READ MY STORY

Make sure to stand out in the dark and wear a reflector!

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Witchy Vibes Collection

This collection was designed for our gorgeous witchy and whimsical customers. From pagan and occultist themes to more playful and fun designs, this collection is sure to melt any goth’s dark black heart!

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DINO Collection

One of our most popular collections of all time, the DINO Collection, continues to bring joy to people of all ages! Meet our adorable DINO friends performing all sorts of fun activities and get those good vibes out into the world.

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Year of the Dragon

2024 is the Year of the Dragon! This special collection was designed to celebrate the Year of the Dragon and features elegant dragons with beautiful pink cherry blossom details inspired by the Chinese zodiac.

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Skeleton of the Unicorn Necklace

In the beginning many of my design concepts focused on animal skulls and skeletons.

Even though I have later branched out to many different styles and themes, these unique and interesting concepts still hold a special place in my heart.

The Skeleton of the Unicorn Necklace from 2020 has remained one of our most distinguished pieces of all time - and I still wear it weekly myself!

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